Tech working on machine

BUILDING THE FUTURE: New service tech training program

When Ann Pollert watched members of the inaugural class for the Komatsu Diesel Technician Program at North Dakota State College of Science (NDSCS) walk across the stage to receive their diplomas, it was the culmination of 10 years of planning and an important step in helping the heavy equipment industry address its shrinking workforce. “This was a goal of ours for a while,” said Pollert, who is the Technician and Career Developer at General Equipment & Supplies, Inc., a KomatsuRead More

Phone Scanning QR Code

What’s your QR code IQ?

Remember when you opened a box of Cracker Jacks and found a secret message inside along with a decoder ring to read it? Today’s marketers are cashing in on that idea to generate excitement, customer connections and sales using Quick Response (QR) codes. The good news is that you don’t have to be a genius to solve the puzzle of how to take advantage of this marketing tool. But first, what exactly are QR codes and how can you useRead More

Social Media icons over magazines

SOCIAL MEDIA: Print’s new best friend

While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s firstRead More