Action Camera on Helmet

CHANGE OF PERSPECTIVE: Drone and action-camera footage takes marketing up a level

Looking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwaterRead More

business women jumping from rock to rock that says "JOB"

How to keep a millennial on staff

Hiring and retaining millennials is a growing concern for companies across the country. Although they now comprise a majority of the work force, according to a Gallup poll, six in 10 millennials are currently open to exploring new job opportunities, So, why the unrest? Part of the reason is the ability to search for a seemingly infinite number of jobs wherever, whenever. There are thousands of positions listed across dozens of job sites, so why would employees limit themselves toRead More

ConExpo Trade Show Floor

TRADE SHOWS: An excellent way to reach your target market

Social media and the Internet have changed marketing’s landscape throughout the last few years. Many companies are relying more on these avenues to get their brand’s message in front of customers. They can be effective, but how sure are you that your target audience is seeing what you want them to? Traditional forms of marketing, such as industry trade shows, are an excellent way to “see the right people.” Individuals attending these events are specifically looking and in the marketRead More

Wordle in Crown Image

6 ideas for reusing your content

One of the newest buzzwords in marketing and promotion is “content” (aka, stuff you’ve created or paid to have created, such as articles, videos, photos, graphics, etc). So, once you’ve gone to all that work and expense, make the most of your efforts – reuse it! Here are some ideas on how to repurpose the content you already own, and some reasons why you should take advantage of this treasure trove of information that’s at your fingertips: Post it onRead More

Tech working on machine

BUILDING THE FUTURE: New service tech training program

When Ann Pollert watched members of the inaugural class for the Komatsu Diesel Technician Program at North Dakota State College of Science (NDSCS) walk across the stage to receive their diplomas, it was the culmination of 10 years of planning and an important step in helping the heavy equipment industry address its shrinking workforce. “This was a goal of ours for a while,” said Pollert, who is the Technician and Career Developer at General Equipment & Supplies, Inc., a KomatsuRead More

Phone Scanning QR Code

What’s your QR code IQ?

Remember when you opened a box of Cracker Jacks and found a secret message inside along with a decoder ring to read it? Today’s marketers are cashing in on that idea to generate excitement, customer connections and sales using Quick Response (QR) codes. The good news is that you don’t have to be a genius to solve the puzzle of how to take advantage of this marketing tool. But first, what exactly are QR codes and how can you useRead More

Social Media icons over magazines

SOCIAL MEDIA: Print’s new best friend

While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s firstRead More

construction worker looking off in the distance

SAFETY ECONOMICS 101: Creating a safety culture

(Part three of three) In the first segment of this blog, we highlighted some of the issues that companies encounter when implementing a proactive safety program. Part two focused on ideas to strengthen your safety program and encourage employees to take part in the process.  This final segment addresses the importance of creating a safety culture within your organization. Involving all employees in the pursuit of safe practices and holding regular training sessions are part of a comprehensive mind-set thatRead More

Construction worker on scaffolding

SAFETY ECONOMICS 101: Safety is a team effort

(Part two of three) In the first segment of this blog series, we highlighted some of the issues that companies encounter when implementing a proactive safety program. Part two focuses on ideas to strengthen your safety program and involve employees in the process. Getting started preparing a written safety plan is not difficult. If you don’t have one, you need one immediately. If you do have a program and aren’t using it, pull it out and go through it carefully.Read More

SAFETY ECONOMICS 101: Proactive safety approach boosts productivity and provides a competitive edge

(This blog post is a series. Part one of three) Through the years, safety has become one of the most important aspects of the construction industry, if not the most important. Legislation protecting workers from harm is extensive, as lawmakers require businesses to put worker safety ahead of profitability. But that doesn’t necessarily mean your business will lose money by implementing sound practices. As you know, OSHA requires companies to have a safety program that outlines good practices and policiesRead More

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