Looking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwater
Social media and the Internet have changed marketing’s landscape throughout the last few years. Many companies are relying more on these avenues to get their brand’s message in front of customers. They can be effective, but how sure are you that your target audience is seeing what you want them to? Traditional forms of marketing, such as industry trade shows, are an excellent way to “see the right people.” Individuals attending these events are specifically looking and in the market
When Ann Pollert watched members of the inaugural class for the Komatsu Diesel Technician Program at North Dakota State College of Science (NDSCS) walk across the stage to receive their diplomas, it was the culmination of 10 years of planning and an important step in helping the heavy equipment industry address its shrinking workforce. “This was a goal of ours for a while,” said Pollert, who is the Technician and Career Developer at General Equipment & Supplies, Inc., a Komatsu
(Part three of three) In the first segment of this blog, we highlighted some of the issues that companies encounter when implementing a proactive safety program. Part two focused on ideas to strengthen your safety program and encourage employees to take part in the process. This final segment addresses the importance of creating a safety culture within your organization. Involving all employees in the pursuit of safe practices and holding regular training sessions are part of a comprehensive mind-set that
(Part two of three) In the first segment of this blog series, we highlighted some of the issues that companies encounter when implementing a proactive safety program. Part two focuses on ideas to strengthen your safety program and involve employees in the process. Getting started preparing a written safety plan is not difficult. If you don’t have one, you need one immediately. If you do have a program and aren’t using it, pull it out and go through it carefully.
(This blog post is a series. Part one of three) Through the years, safety has become one of the most important aspects of the construction industry, if not the most important. Legislation protecting workers from harm is extensive, as lawmakers require businesses to put worker safety ahead of profitability. But that doesn’t necessarily mean your business will lose money by implementing sound practices. As you know, OSHA requires companies to have a safety program that outlines good practices and policies