Action Camera on Helmet

CHANGE OF PERSPECTIVE: Drone and action-camera footage takes marketing up a level

Looking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwaterRead More

Phone Scanning QR Code

What’s your QR code IQ?

Remember when you opened a box of Cracker Jacks and found a secret message inside along with a decoder ring to read it? Today’s marketers are cashing in on that idea to generate excitement, customer connections and sales using Quick Response (QR) codes. The good news is that you don’t have to be a genius to solve the puzzle of how to take advantage of this marketing tool. But first, what exactly are QR codes and how can you useRead More

Empty Stadium Seats

Where is my audience?

Selecting the right social media platform is just as important the content you post on it “We’ve gotta be on social media!” Raise your hand if someone has uttered this phrase during a staff meeting. No longer dismissed as a flash in the pan or millennial trend, cultivating a social media presence is something that all companies – from mom-and-pop bakeries to Fortune 500 enterprises – need to do. It’s a strategy that makes sense. According to the Pew ResearchRead More