THE
ADVERTISING FEDERATION OF CEDAR RAPIDS
www.adfedcr.com
For the official site for the Advertsing Federation of Cedar
Rapids, several ideas were executed in order to capture
the essence of this organization for creative professionals.
The color scheme includes the use of AdFed's signature
hues of green, grey, red and white as used throughout the
site and used in the group's monthly newsletter. The final
image, (above) proved to be an excellent representaion of
AdFedCR as it combines contrasted photographs of a male and
female figure integrated with a background image of the Cedar
Rapids Tree of Five Seasons. A phrase was then incorporated
into the image that provided further identification as an
advertising organization.
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