4 Go-To Video Platforms & How to Engage Their Audiences
On which Video Platforms are Consumers Watching Social Media Videos?
In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise. But if you think that everyone’s primarily watching video on these platforms, you might be surprised by what our poll found.
When I asked consumers “On which social media platform do you most commonly watch videos?”, 35% of respondents said YouTube.
While it’s not surprising that YouTube or Facebook, some of the world’s biggest online platforms, are the preferred video viewing sites, only 8% of respondents said they primarily watch videos on Instagram — one of the pioneers of Stories and live video.
Another surprising find was that 20% of respondents — or 1 in 5 people — primarily use TikTok (the youngest social network on the list) for video viewing. While this doesn’t necessarily mean you need to shift your whole strategy to TikTok, it does show that the platform could continue to have a promising future for content marketers.
If this data has you worried that you’re publishing videos on the wrong platforms, take a breath. Remember that this is just one informal consumer survey. Had we polled a specific age group, people from a specific industry, or consumers from different regions, the results might have swayed to other platforms — like LinkedIn or Twitter.