This article is one part of a series on social media marketing. To start at the beginning, click here.
The 4 Best Social Media Content Types for Marketers
Crafting Your 2022 Social Media Marketing Strategy: Part 3
1. Value-based Content
Content that reflects your brand’s values is the most popular type of content among social media marketers right now and has the 3rd highest ROI of any content type.
This type of content will see more investment from users in 2022, with 95% of those who leverage it planning on increasing or maintaining their investment, and 21% planning to use this type of content for the first time.
2. Funny Content
Funny content is tied with interactive content at #2 in terms of usage by social media marketers.
However, funny content has the highest ROI and is the most effective content type. The use of funny content will continue to grow in 2022, with 33% of all social media marketers planning to invest more in funny content than any other format.
3. Interactive Content
Interactive content is #2 when it comes to usage, ROI, and effectiveness and will grow significantly in 2022.
97% of those who leverage it plan to invest more or maintain their investment this year, while 49% of those who don’t plan to use it for the first time in 2022.
4. Relatable Content
Relatable content is currently leveraged by 39% of social media marketers and will see increased investment among current users as well as first-time users.
93% of marketers who leverage relatable content plan to increase their investment or continue investing the same amount in 2022.