ConExpo Trade Show Floor

TRADE SHOWS: An excellent way to reach your target market

Social media and the Internet have changed marketing’s landscape throughout the last few years. Many companies are relying more on these avenues to get their brand’s message in front of customers. They can be effective, but how sure are you that your target audience is seeing what you want them to? Traditional forms of marketing, such as industry trade shows, are an excellent way to “see the right people.” Individuals attending these events are specifically looking and in the marketRead More

Wordle in Crown Image

6 ideas for reusing your content

One of the newest buzzwords in marketing and promotion is “content” (aka, stuff you’ve created or paid to have created, such as articles, videos, photos, graphics, etc). So, once you’ve gone to all that work and expense, make the most of your efforts – reuse it! Here are some ideas on how to repurpose the content you already own, and some reasons why you should take advantage of this treasure trove of information that’s at your fingertips: Post it onRead More

Tech working on machine

BUILDING THE FUTURE: New service tech training program

When Ann Pollert watched members of the inaugural class for the Komatsu Diesel Technician Program at North Dakota State College of Science (NDSCS) walk across the stage to receive their diplomas, it was the culmination of 10 years of planning and an important step in helping the heavy equipment industry address its shrinking workforce. “This was a goal of ours for a while,” said Pollert, who is the Technician and Career Developer at General Equipment & Supplies, Inc., a KomatsuRead More

Phone Scanning QR Code

What’s your QR code IQ?

Remember when you opened a box of Cracker Jacks and found a secret message inside along with a decoder ring to read it? Today’s marketers are cashing in on that idea to generate excitement, customer connections and sales using Quick Response (QR) codes. The good news is that you don’t have to be a genius to solve the puzzle of how to take advantage of this marketing tool. But first, what exactly are QR codes and how can you useRead More

Social Media icons over magazines

SOCIAL MEDIA: Print’s new best friend

While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s firstRead More