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Print is not dead: It’s still alive and flourishing in good marketing plans

When asked about rumors that he was dead, Mark Twain was often (mis)quoted as saying, “The reports of my death have been greatly exaggerated.” The great American author was in London at the time on a speaking tour when word first spread that he was seriously ill, followed by news of his death. One newspaper even printed Twain’s obituary. When an English correspondent for the New York Journal contacted him about the speculation, Twain delivered his famous quip in 1897.Read More

SAFETY STUDY: Time of day, size of firm play role in construction fatalities

Understanding why, when and how construction fatalities occur and helping construction firms implement the most effective safety measures in response are vital to reducing work-related accidents and deaths. To that end, Associated General Contractors of America (AGC) conducted a study, Preventing Fatalities in the Construction Industry, during a three-year period in association with the Myers-Lawson School of Construction at Virginia Tech University. Researchers studied every construction fatality during that time span. Best time for safety talks? The study dispels the beliefRead More

Action Camera on Helmet

CHANGE OF PERSPECTIVE: Drone and action-camera footage takes marketing up a level

Looking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwaterRead More

business women jumping from rock to rock that says "JOB"

How to keep a millennial on staff

Hiring and retaining millennials is a growing concern for companies across the country. Although they now comprise a majority of the work force, according to a Gallup poll, six in 10 millennials are currently open to exploring new job opportunities, So, why the unrest? Part of the reason is the ability to search for a seemingly infinite number of jobs wherever, whenever. There are thousands of positions listed across dozens of job sites, so why would employees limit themselves toRead More