The marketing field is in a state of flux. Never before have we had so many mediums and so many devices to think about. Most people can relate – think about the last time you were watching TV or listening to music. Maybe you had a laptop or tablet in front of you. Your phone was likely within an arm’s reach. Your attention was divided, and so is our customers’. This is where content comes in. Check out the presentation
Much like a media kit, the digital toolkit contains several items to help you get more from your marketing investment with Construction Publications; it’s like a Swiss Army knife for your marketing strategy. We encourage you to repurpose the stories, photos and videos in as many ways as possible. Here are some ideas to get you started: Website Content Create a dedicated place on your website for articles, such as a blog, case study/customer success story page or news page.
[dropcap]N[/dropcap]ew Year’s resolutions aren’t just for trendy diets and exercise goals, two of the most common promises made as the calendar turns to January. Setting your sights on fresh beginnings and commitments to using or improving business practices can put your construction firm on the right track for a successful 2019. Embrace technology Every year seems to arrive with a dizzying array of innovative technology for both personal and business purposes. While the use of drones on the jobsite are
The New England Patriot’s Bill Belichick, arguably the most successful coach in the history of the National Football League with a record five Super Bowl titles in eight tries (which is another record), doesn’t have time for social media. During his press availability for Super Bowl 52 in February 2018, the legendary curmudgeon said, “No, I don’t have ‘Snap-Face.’ I don’t do it.” It was a death blow for the plucky trend that once commanded undying attention from its devotees.
[dropcap]W[/dropcap]hen you hear the word grammar does it bring back memories of a high school teacher and perhaps make you cringe a bit? Many people associate grammar with errors circled in red ink on a term paper. Thanks to my ninth grade English instructor, Miss Marie Shea, I learned that grammar is much more than a set of pesky rules, but instead serves as a path to ensuring clarity of communication. Whether you are writing content for a social media
[dropcap]W[/dropcap]ord-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her cat
When asked about rumors that he was dead, Mark Twain was often (mis)quoted as saying, “The reports of my death have been greatly exaggerated.” The great American author was in London at the time on a speaking tour when word first spread that he was seriously ill, followed by news of his death. One newspaper even printed Twain’s obituary. When an English correspondent for the New York Journal contacted him about the speculation, Twain delivered his famous quip in 1897.
[dropcap]L[/dropcap]ooking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwater
[dropcap]S[/dropcap]ocial media and the Internet have changed marketing’s landscape throughout the last few years. Many companies are relying more on these avenues to get their brand’s message in front of customers. They can be effective, but how sure are you that your target audience is seeing what you want them to? Traditional forms of marketing, such as industry trade shows, are an excellent way to “see the right people.” Individuals attending these events are specifically looking and in the market
[dropcap]O[/dropcap]ne of the newest buzzwords in marketing and promotion is “content” (aka, stuff you’ve created or paid to have created, such as articles, videos, photos, graphics, etc). So, once you’ve gone to all that work and expense, make the most of your efforts – reuse it! Here are some ideas on how to repurpose the content you already own, and some reasons why you should take advantage of this treasure trove of information that’s at your fingertips: Post it on