Magnifying glass close up of the word "GRAMMAR"

Why good grammar is still important:
7 tips for clear communication

When you hear the word grammar does it bring back memories of a high school teacher and perhaps make you cringe a bit? Many people associate grammar with errors circled in red ink on a term paper. Thanks to my ninth grade English instructor, Miss Marie Shea, I learned that grammar is much more than a set of pesky rules, but instead serves as a path to ensuring clarity of communication. Whether you are writing content for a social mediaRead More

Road sign that says Marketing and Strategy

How to connect to customers through testimonials

Word-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her catRead More

business women jumping from rock to rock that says "JOB"

How to keep a millennial on staff

Hiring and retaining millennials is a growing concern for companies across the country. Although they now comprise a majority of the work force, according to a Gallup poll, six in 10 millennials are currently open to exploring new job opportunities, So, why the unrest? Part of the reason is the ability to search for a seemingly infinite number of jobs wherever, whenever. There are thousands of positions listed across dozens of job sites, so why would employees limit themselves toRead More

ConExpo Trade Show Floor

TRADE SHOWS: An excellent way to reach your target market

Social media and the Internet have changed marketing’s landscape throughout the last few years. Many companies are relying more on these avenues to get their brand’s message in front of customers. They can be effective, but how sure are you that your target audience is seeing what you want them to? Traditional forms of marketing, such as industry trade shows, are an excellent way to “see the right people.” Individuals attending these events are specifically looking and in the marketRead More

Wordle in Crown Image

6 ideas for reusing your content

One of the newest buzzwords in marketing and promotion is “content” (aka, stuff you’ve created or paid to have created, such as articles, videos, photos, graphics, etc). So, once you’ve gone to all that work and expense, make the most of your efforts – reuse it! Here are some ideas on how to repurpose the content you already own, and some reasons why you should take advantage of this treasure trove of information that’s at your fingertips: Post it onRead More

Phone Scanning QR Code

What’s your QR code IQ?

Remember when you opened a box of Cracker Jacks and found a secret message inside along with a decoder ring to read it? Today’s marketers are cashing in on that idea to generate excitement, customer connections and sales using Quick Response (QR) codes. The good news is that you don’t have to be a genius to solve the puzzle of how to take advantage of this marketing tool. But first, what exactly are QR codes and how can you useRead More

Social Media icons over magazines

SOCIAL MEDIA: Print’s new best friend

While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s firstRead More

Empty Stadium Seats

Where is my audience?

Selecting the right social media platform is just as important the content you post on it “We’ve gotta be on social media!” Raise your hand if someone has uttered this phrase during a staff meeting. No longer dismissed as a flash in the pan or millennial trend, cultivating a social media presence is something that all companies – from mom-and-pop bakeries to Fortune 500 enterprises – need to do. It’s a strategy that makes sense. According to the Pew ResearchRead More

Hands on Keyboard Typing

What’s the big b****ing deal?

So, we started a blog. Big deal, right? Well, we hope so, because Construction Publications, Inc. (CPI) has a vault of interesting and informative content. If you search for “why blog?” on the Internet, a long list of sites will pop up that offer a myriad of reasons. We’ll tell you up front why we have a blog. CPI wants to help you build better relationships with your customers and make your marketing more effective. For us, blogging is aRead More