Magnifying glass close up of the word "GRAMMAR"

Why good grammar is still important:
7 tips for clear communication

When you hear the word grammar does it bring back memories of a high school teacher and perhaps make you cringe a bit? Many people associate grammar with errors circled in red ink on a term paper. Thanks to my ninth grade English instructor, Miss Marie Shea, I learned that grammar is much more than a set of pesky rules, but instead serves as a path to ensuring clarity of communication. Whether you are writing content for a social mediaRead More

Road sign that says Marketing and Strategy

How to connect to customers through testimonials

Word-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her catRead More

Social Media icons over magazines

SOCIAL MEDIA: Print’s new best friend

While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s firstRead More

Empty Stadium Seats

Where is my audience?

Selecting the right social media platform is just as important the content you post on it “We’ve gotta be on social media!” Raise your hand if someone has uttered this phrase during a staff meeting. No longer dismissed as a flash in the pan or millennial trend, cultivating a social media presence is something that all companies – from mom-and-pop bakeries to Fortune 500 enterprises – need to do. It’s a strategy that makes sense. According to the Pew ResearchRead More

Hands on Keyboard Typing

What’s the big b****ing deal?

So, we started a blog. Big deal, right? Well, we hope so, because Construction Publications, Inc. (CPI) has a vault of interesting and informative content. If you search for “why blog?” on the Internet, a long list of sites will pop up that offer a myriad of reasons. We’ll tell you up front why we have a blog. CPI wants to help you build better relationships with your customers and make your marketing more effective. For us, blogging is aRead More