New Year’s resolutions aren’t just for trendy diets and exercise goals, two of the most common promises made as the calendar turns to January. Setting your sights on fresh beginnings and commitments to using or improving business practices can put your construction firm on the right track for a successful 2019. Embrace technology Every year seems to arrive with a dizzying array of innovative technology for both personal and business purposes. While the use of drones on the jobsite are
The New England Patriot’s Bill Belichick, arguably the most successful coach in the history of the National Football League with a record five Super Bowl titles in eight tries (which is another record), doesn’t have time for social media. During his press availability for Super Bowl 52 in February 2018, the legendary curmudgeon said, “No, I don’t have ‘Snap-Face.’ I don’t do it.” It was a death blow for the plucky trend that once commanded undying attention from its devotees.
When you hear the word grammar does it bring back memories of a high school teacher and perhaps make you cringe a bit? Many people associate grammar with errors circled in red ink on a term paper. Thanks to my ninth grade English instructor, Miss Marie Shea, I learned that grammar is much more than a set of pesky rules, but instead serves as a path to ensuring clarity of communication. Whether you are writing content for a social media
Word-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her cat
While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s first
Selecting the right social media platform is just as important the content you post on it “We’ve gotta be on social media!” Raise your hand if someone has uttered this phrase during a staff meeting. No longer dismissed as a flash in the pan or millennial trend, cultivating a social media presence is something that all companies – from mom-and-pop bakeries to Fortune 500 enterprises – need to do. It’s a strategy that makes sense. According to the Pew Research
So, we started a blog. Big deal, right? Well, we hope so, because Construction Publications, Inc. (CPI) has a vault of interesting and informative content. If you search for “why blog?” on the Internet, a long list of sites will pop up that offer a myriad of reasons. We’ll tell you up front why we have a blog. CPI wants to help you build better relationships with your customers and make your marketing more effective. For us, blogging is a