Rattlesnake in grass

Poisonous Snakes: How to avoid them and what to do if they bite

After a Texas man’s recent post of a video showing a den of rattlesnakes under his shed, we knew it was time to pull out one of our articles from 1969. This information is still helpful today. FROM OUR ARCHIVES: Usually rattlesnake bites are a rare occurrence but there is no point in putting out a welcome sign. Seldom, if ever, are such bites fatal to healthy adults if the victim refuses to panic. For those who do not know snakes: assume thatRead More

Road sign that says Marketing and Strategy

How to connect to customers through testimonials

Word-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her catRead More

Action Camera on Helmet

CHANGE OF PERSPECTIVE: Drone and action-camera footage takes marketing up a level

Looking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwaterRead More