The marketing field is in a state of flux. Never before have we had so many mediums and so many devices to think about. Most people can relate – think about the last time you were watching TV or listening to music. Maybe you had a laptop or tablet in front of you. Your phone was likely within an arm’s reach. Your attention was divided, and so is our customers’. This is where content comes in. Check out the presentationRead More
Tag: Construction Publications
by Lucia Pía Torres Modern society – and its ability to manage technological changes, while also combining classic thought with modernity and coexistence with advancement – leaves no alternative but to build on a foundation of gender, social and culture diversity. In a globalized world, every profession or occupation is interconnected with technology; it is clear that we need more engineers, scientists and technologists. In order to achieve our goals and develop these professions, we need to be more inclusiveRead More
Komatsu augmented its intelligent Machine Control lineup with the addition of the new PC290LCi-11 that provides first-to-last-pass accuracy. Like its predecessors, the excavator features Komatsu’s unique sensor package – stroke-sensing hydraulic cylinders, an inertial measurement unit sensor and global navigation satellite system antennas – that utilizes 3D design data to accurately check its position against the target elevation and semi-automatically limit overexcavation. “The PC290LCi-11 is perfect for applications where customers are looking for good stability and working range. It hasRead More
When Komatsu unveiled its revolutionary intelligent Machine Control system in 2013, the integrated, mast- and cable-free, semi-automated GPS program promised increased production and precision grading. It delivered, and now Komatsu is taking the technology to another level with Proactive Dozing Control logic. “The first iteration of intelligent Machine Control was a starting point,” explained Komatsu Product Marketing Manager Derek Morris. “Once that was accepted in the market and became a viable part of a construction site, we focused on howRead More
by Deanna Quintana As our children grow up, we continually ingrain in them that there is one route to success – a four-year degree. However, higher education is not solely defined by a bachelor’s degree. There are other paths that will guide them in the right direction before entering the workforce. While there are misconceptions about the construction and skilled-labor industry, numbers prove that there are millions of jobs available in this field and compared to college graduates, they’re well-paid.Read More
When Randy Ellis and his wife, Trisha, prepared to build a home on the family’s ranch, he was shocked at the price to purchase 300 loads of dirt for the pad. Instead of paying for the material, Ellis bought a dump truck and a rubber-tire backhoe, dug a pond on his property and used the dirt for the house pad. While he didn’t realize it at the time, this was the origin of what today is a successful earthwork andRead More
Good decisions are often directly tied to profitability and prosperity. Justin Lott, Co-owner/Senior Vice President of Southern Transport & Equipment, LLC, learned that lesson after completing fire school. “I had my sights set on being a firefighter, but I had to finish EMT training as well,” recalled Lott. “The summer after I graduated, I took a job working for an oil-field company to make some money. I quickly realized that type of work paid much better than I was projectedRead More
Need to grow your customer base? Diversify your offerings. Looking for a safety net for investments? Diversify your portfolio. Want your marketing campaigns to succeed? Diversify your staff. That’s right, a diverse staff could be the key to reaching more customers. According to Adrianne Troilo, Managing Director, Administration for the American Society for Engineering Education, a mix of employee backgrounds leads to results that can resonate with a much wider audience. A snapshot of the U.S. population shows aRead More
by Ranger Kidwell-Ross The largest complaint that I hear from most contractors is their inability to get good workers. That situation hasn’t improved with the current low unemployment rate, combined with what is fast becoming a shortage of immigrant personnel. One source you may not have considered are your former employees, often called “boomerang” workers. This is yet another reason to maintain a cordial relationship with employees when they leave for what they perceive as a better opportunity. Why notRead More
While a majority (79 percent) of construction firms are planning to expand their payrolls this year, nearly an equal percentage are concerned about their ability to hire qualified workers, according to survey results by the Associated General Contractors of America (AGC) and Sage Construction and Real Estate. “With overall unemployment now at the lowest level in nearly 50 years, contractors are having an ever harder time finding workers with or without construction experience,” said Ken Simonson, ACG’s Chief Economist. “AverageRead More