Curate content to increase ROI and address three common marketing challenges

The marketing field is in a state of flux. Never before have we had so many mediums and so many devices to think about. Most people can relate – think about the last time you were watching TV or listening to music. Maybe you had a laptop or tablet in front of you. Your phone was likely within an arm’s reach. Your attention was divided, and so is our customers’. This is where content comes in. Check out the presentationRead More

How to use a Digital Toolkit

Much like a media kit, the digital toolkit contains several items to help you get more from your marketing investment with Construction Publications; it’s like a Swiss Army knife for your marketing strategy. We encourage you to repurpose the stories, photos and videos in as many ways as possible. Here are some ideas to get you started: Website Content Create a dedicated place on your website for articles, such as a blog, case study/customer success story page or news page.Read More