Mix it Up:
Staff could be key to reaching more customers

Need to grow your customer base? Diversify your offerings. Looking for a safety net for investments? Diversify your portfolio. Want your marketing campaigns to succeed? Diversify your staff. That’s right, a diverse staff could be the key to reaching more customers. According to Adrianne Troilo, Managing Director, Administration for the American Society for Engineering Education, a mix of employee backgrounds leads to results that can resonate with a much wider audience.   A snapshot of the U.S. population shows aRead More

Road sign that says Marketing and Strategy

How to connect to customers through testimonials

[dropcap]W[/dropcap]ord-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her catRead More