Man on mobile tablet

Embracing technology: expert advises a measured approach

During the past two decades, the development and acceptance of construction technology has made huge strides. GPS-based grade control is a perfect example. It has evolved from masts and cables on the outside of machines to integrated systems that can automatically raise and lower dozer blades. Today, companies are increasingly accessing information about their machinery via mobile platforms such as smartphones and tablets, using Wi-Fi or cellular networks. Construction companies that fail to embrace these new strategies may fall behindRead More

Action Camera on Helmet

CHANGE OF PERSPECTIVE: Drone and action-camera footage takes marketing up a level

[dropcap]L[/dropcap]ooking to give your next marketing campaign a little more punch? Adding a vibrant photo or stunning video may do the trick. These images can be captured with conventional cameras by scouting a site to set up a shot with extreme angles or interesting lighting, but finding that perfect location takes time and capital. Another way to achieve eye-catching visuals is by adding a drone or an action camera, such as a GoPro, to your arsenal. Sweeping landscape shots, underwaterRead More