Need to grow your customer base? Diversify your offerings. Looking for a safety net for investments? Diversify your portfolio. Want your marketing campaigns to succeed? Diversify your staff. That’s right, a diverse staff could be the key to reaching more customers. According to Adrianne Troilo, Managing Director, Administration for the American Society for Engineering Education, a mix of employee backgrounds leads to results that can resonate with a much wider audience. A snapshot of the U.S. population shows a
Much like a media kit, the digital toolkit contains several items to help you get more from your marketing investment with Construction Publications; it’s like a Swiss Army knife for your marketing strategy. We encourage you to repurpose the stories, photos and videos in as many ways as possible. Here are some ideas to get you started: Website Content Create a dedicated place on your website for articles, such as a blog, case study/customer success story page or news page.
New Year’s resolutions aren’t just for trendy diets and exercise goals, two of the most common promises made as the calendar turns to January. Setting your sights on fresh beginnings and commitments to using or improving business practices can put your construction firm on the right track for a successful 2019. Embrace technology Every year seems to arrive with a dizzying array of innovative technology for both personal and business purposes. While the use of drones on the jobsite are
The New England Patriot’s Bill Belichick, arguably the most successful coach in the history of the National Football League with a record five Super Bowl titles in eight tries (which is another record), doesn’t have time for social media. During his press availability for Super Bowl 52 in February 2018, the legendary curmudgeon said, “No, I don’t have ‘Snap-Face.’ I don’t do it.” It was a death blow for the plucky trend that once commanded undying attention from its devotees.
When you hear the word grammar does it bring back memories of a high school teacher and perhaps make you cringe a bit? Many people associate grammar with errors circled in red ink on a term paper. Thanks to my ninth grade English instructor, Miss Marie Shea, I learned that grammar is much more than a set of pesky rules, but instead serves as a path to ensuring clarity of communication. Whether you are writing content for a social media
Word-of-mouth advertising is one of the best types of promotion. In addition to the cost (free, you can’t beat that), it is so successful because potential customers are hearing good things about your company from someone they can relate to and trust. This is invaluable currency to have in business. However, Nancy in Omaha, who happens to love your product or service, has a Facebook following of about 30 people – your company is one of them, and her cat
Social media and the Internet have changed marketing’s landscape throughout the last few years. Many companies are relying more on these avenues to get their brand’s message in front of customers. They can be effective, but how sure are you that your target audience is seeing what you want them to? Traditional forms of marketing, such as industry trade shows, are an excellent way to “see the right people.” Individuals attending these events are specifically looking and in the market
One of the newest buzzwords in marketing and promotion is “content” (aka, stuff you’ve created or paid to have created, such as articles, videos, photos, graphics, etc). So, once you’ve gone to all that work and expense, make the most of your efforts – reuse it! Here are some ideas on how to repurpose the content you already own, and some reasons why you should take advantage of this treasure trove of information that’s at your fingertips: Post it on
Remember when you opened a box of Cracker Jacks and found a secret message inside along with a decoder ring to read it? Today’s marketers are cashing in on that idea to generate excitement, customer connections and sales using Quick Response (QR) codes. The good news is that you don’t have to be a genius to solve the puzzle of how to take advantage of this marketing tool. But first, what exactly are QR codes and how can you use
While print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s first