The marketing field is in a state of flux. Never before have we had so many mediums and so many devices to think about. Most people can relate – think about the last time you were watching TV or listening to music. Maybe you had a laptop or tablet in front of you. Your phone was likely within an arm’s reach. Your attention was divided, and so is our customers’. This is where content comes in. Check out the presentation
Much like a media kit, the digital toolkit contains several items to help you get more from your marketing investment with Construction Publications; it’s like a Swiss Army knife for your marketing strategy. We encourage you to repurpose the stories, photos and videos in as many ways as possible. Here are some ideas to get you started: Website Content Create a dedicated place on your website for articles, such as a blog, case study/customer success story page or news page.
[dropcap]N[/dropcap]ew Year’s resolutions aren’t just for trendy diets and exercise goals, two of the most common promises made as the calendar turns to January. Setting your sights on fresh beginnings and commitments to using or improving business practices can put your construction firm on the right track for a successful 2019. Embrace technology Every year seems to arrive with a dizzying array of innovative technology for both personal and business purposes. While the use of drones on the jobsite are
The New England Patriot’s Bill Belichick, arguably the most successful coach in the history of the National Football League with a record five Super Bowl titles in eight tries (which is another record), doesn’t have time for social media. During his press availability for Super Bowl 52 in February 2018, the legendary curmudgeon said, “No, I don’t have ‘Snap-Face.’ I don’t do it.” It was a death blow for the plucky trend that once commanded undying attention from its devotees.
[dropcap]W[/dropcap]hen you hear the word grammar does it bring back memories of a high school teacher and perhaps make you cringe a bit? Many people associate grammar with errors circled in red ink on a term paper. Thanks to my ninth grade English instructor, Miss Marie Shea, I learned that grammar is much more than a set of pesky rules, but instead serves as a path to ensuring clarity of communication. Whether you are writing content for a social media
[dropcap]While[/dropcap] print and social media may compete for your marketing dollars, they don’t have to fight for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. 1. Print drives traffic to social media. How do you drive traffic to your social media sites? Often, it’s with print. Whether it is through direct mail, store signage or company invoices, print is often your customer’s first
[dropcap]S[/dropcap]electing the right social media platform is just as important the content you post on it “We’ve gotta be on social media!” Raise your hand if someone has uttered this phrase during a staff meeting. No longer dismissed as a flash in the pan or millennial trend, cultivating a social media presence is something that all companies – from mom-and-pop bakeries to Fortune 500 enterprises – need to do. It’s a strategy that makes sense. According to the Pew Research
[dropcap]S[/dropcap]o, we started a blog. Big deal, right? Well, we hope so, because Construction Publications, Inc. (CPI) has a vault of interesting and informative content. If you search for “why blog?” on the Internet, a long list of sites will pop up that offer a myriad of reasons. We’ll tell you up front why we have a blog. CPI wants to help you build better relationships with your customers and make your marketing more effective. For us, blogging is a