The Beginner’s Guide to Brand Pillars
Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s.The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.
The Beginner’s Guide
As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy.
However, I’d argue that as the digital age and technology began to evolve, so did society’s work expectations. Businesses, and even employees, are expected to be a brand in and of themselves that has value and positively impacts society (instead of just selling products).
As a marketer or business owner, you might be wondering, “How can I create a brand that my audience connects with?”
In this post, we’ll discuss how to create brand pillars that clearly communicate your brand identity to your audience.