The Ultimate Beginner’s Guide To Strong Brand Pillars
Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s.
The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.
The Beginner’s Guide
As a marketer or business owner, you might be wondering, “How can I create a brand that my audience connects with?”
In this post, we’ll discuss how to create brand pillars that clearly communicate your brand identity to your audience.
What Are the Five Brand Pillars?
1. Purpose
Purpose is the mission and foundation of your company.
2. Perception
Perception is about how your customers perceive your company/brand.
3. Identity
This brand pillar is all about your personality as a company.
4. Values
Your values are about communicating your overall position to your audience.
5. Brand Experience
Brand experience is creating a positive customer experience and association with your overall brand.
