Email Marketing for Contractors and Construction Industry
At Construction Publications, we’ll look after all of your email marketing needs. We’ll manage your projects and create and deliver excellent email content that motivates individuals to visit your website with the intent to buy.
Our custom email marketing for contractors solutions include content creation, list building, email distribution and analytics.
We’re ready to help you choose the campaign package that fits your needs and goals.
Email marketing for contractors custom email campaigns
Email marketing is one of the best marketing strategies for your construction or contracting company to increase brand awareness, remind individuals of your organization, and keep customers returning.
To get the most out of your email marketing strategy, you must construct a robust campaign that ensures your potential customers get the right information at the right time.
At Construction Publications, we offer several email marketing management services to help your business succeed by putting you in your target market's inbox.
Construction Email Marketing Examples
BASIC BUT NECESSARY
$495
$299 INITIAL INVESTMENT
Up to 100 words of email content
1 content topic included
A/B testing
Copywriting, design, and coding
INDUSTRY STANDARD PLAN
$795
$299 INITIAL INVESTMENT
Up to 200 words of email content
Up to 2 content topics included
A/B testing
Copywriting, design, and coding
MARKET LEADER PLAN
$995
$299 INITIAL INVESTMENT
Up to 400 words of email content
Up to 3 content topics included
A/B testing
Copywriting, design, and coding
Email Marketing for Contractors Services Details
FULLY MANAGED EMAIL MARKETING SERVICES PRICING
| Features | Basic | Standard | Leader |
|---|---|---|---|
| Up to 100 Words | Up to 200 Words | Up to 400 Words | |
| Email content edited by CPI | One | Up to 2 | Up to 3 |
| Original Email content written by CPI | |||
| Content sections/topics included | One | Up to 2 | Up to 3 |
| Campaign & target strategy | |||
| Creative theme development | |||
| Copywriting for emails | |||
| Design edits for each email | |||
| Coding of emails | |||
| Website signup implementation | By Quote | By Quote | By Quote |
| Day and time parting (determining which days/times perform best) | |||
| Testing of emails | |||
| Distribution of emails | |||
| Database list pruning | |||
| CAN-SPAM Act checkup | |||
| Funnel implementation | By Quote | By Quote | By Quote |
| Monthly/Quarterly lead generation reports | |||
| Email metrics | |||
| Online campaign project management | |||
| Custom image design for every email | Additional $135 per image | Additional $125 per image | Additional $100 per image |
| Initial mobile & desktop optimized template (Fully responsive) | $299 one time | $299 one time | $299 one time |
| Can send in any email platform you choose (ie ActiveCampaign, MailChimp, Constant Contact, etc.) | |||
| Additional Sends to non-opened | $47 per additional send | $47 per additional send | $47 per additional send |
| Investment: | $495 | $795 | $995 |
| One Free RESOP (if we are sending for you): | |||
| Email send fees (if we are sending for you): | $0.03 per recipient | $0.03 per recipient | $0.03 per recipient |
| Need more information? Call Us: 319-366-1597 | GET STARTED | GET STARTED | GET STARTED |
At Construction Publications, we provide three unique service plans, including Basic But Necessary, Industry Standard, and Industry Leader for email marketing for contractors and the construction industry.
With every custom-made email strategy, we offer your business services that include a campaign and target audience strategy, creative layout development, and copy writing for emails. We also offer style edits for each email, coding of e-mails, website sign-up execution, and A/B testing.
With each level, you'll receive anywhere from 100 to 800 words of email content and material written by our dedicated content team. Depending upon your plan, you'll also have 1, 2, or 3 material topics included.
7 reasons email marketing is the right fit for your contracting or construction business
When you partner with Construction Publications to establish your email marketing for contractors and the construction industry services, you directly benefit from one of the most effective and driven digital marketing channels in the industry. You might have heard rumors that email marketing is losing steam, or that it's not as effective as some other digital marketing strategies. That couldn't be any further from reality.
Email marketing for contractors and the construction Industry is one of the most cost-effective and useful digital marketing strategies you can employ. It helps you connect with your audience, lets them know when you're hosting a special event, allows you to share special offers, and more.
1. PEOPLE FREQUENTLY CHECK THEIR EMAIL
Not Surprisingly, 89% of Americans check their inbox at least once a day. That means if you embrace an email marketing campaign, you're meeting your audience where they're already looking - in their inboxes.
"89% of Americans check their inbox at least once a day"
It's common sense to target your customers with messages that they're bound to see, and the inbox is an ideal location.
2. ENCOURAGE IN-PERSON VISITS TO YOUR BUSINESS
Email marketing for contractors and the construction industry is also an effective way to encourage people to visit your business and make a purchase.
By informing your subscribers about events and specials, you can encourage them to visit your physical location. Not only is this a terrific method to connect with your clients face-to-face, it's also a chance for them to physically see your products and potentially make a purchase.
3. INCREASE WEBSITE TRAFFIC
If you don't have a physical address, email is a great way to encourage users to visit your website.
Including clickable buttons and links throughout your email makes it easy for customers to navigate from the email to your website.
Increasing website traffic is a key metric because more people visiting your website leads to boosted brand awareness and results in more opportunities for conversions.
To achieve the best results and thoroughly understand your website, our SEO team utilizes multiple SEO tools. These resources allow us to take a multi-faceted approach when performing a website SEO audit and to provide your business with a comprehensive SEO strategy.
4. PERSONALIZED EMAILS MAKE CUSTOMERS FEEL IMPORTANT
Your subscribers want to feel like they're unique and important. How can you do that through email? Personalization.
Did you know that 74% of online marketers say that target emailed personalization increases customer engagement? This makes sense, because when you individualize emails, you attract the subscriber's individual interests based upon previous purchases, pages they've checked out, and more.
When you personalize an email marketing for contractors and the construction industry, you can start by using the subscribers name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.
You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.
You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.
You can suggest similar products, remind them about an item they left in their card, or let them know that you still have the item in stock.
5. EMAIL HAS THE HIGHEST ROI AMONG ANY DIGITAL MARKETING SERVICE
ROI is exceptionally crucial from a business aspect - it stands for ROI and generally informs you just how much revenue you make for every dollar you spend in advertising, marketing, materials, or any other expenses.
The ROI of email marketing is an amazing 4400%, which implies that for every single $1 you spend on your email marketing campaign, you'll basically make $44 in profit.
With one of the highest ROI's in digital marketing, there's no reason not to implement an email marketing campaign for your business.
6. EMAILS HAVE A HIGH CLICK-THROUGH RATE
Increasing clicks to your website is one of the main objectives of any digital marketing strategy
Whether you're tweeting on Twitter or posting on Facebook, you want to do as much as possible to get people to visit your website
When compared to tweets, email click-through rates are 6 times greater.
7. EMAIL MARKETING SPURS CONVERSIONS
If you're searching for a digital marketing strategy that drives conversions, email marketing for contractors and the construction industry is one of the best.
Even with the growing number of digital marketing platforms, email marketing drives more conversions than any other digital channel, consisting of both search engine marketing and social media marketing.
When it's all said and done, conversions are what makes your company money and are one of the best metrics to understand the health and well-being of your company. Without conversions, your business would not survive, and if you want to grow your number of conversions, email marketing is an excellent way to do so.
Take the next step
To learn more, you can request a free quote online, or you can reach us at 319-366-1597 to speak with a specialist about our services.
We look forward to hearing from you, and can't wait to improve your business with email marketing!
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