This article is one part of a series on successfully utilizing marketing frameworks. To start from the beginning, click here.
The Benefits of Marketing Frameworks
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Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.
Sure, you can delegate some of the work, but it also means you’re responsible for getting multiple people on the same page…some of which work in different states.
Rather than allowing your frustration to build, you can utilize tools that will make your job easier. More specifically, marketing frameworks. In this piece, we’ll discuss what a marketing strategy framework is, the benefits of utilizing one, the best marketing models out there, and how to decide which is best for you.
You can think of it like this: you wouldn’t dream of approaching your marketing with a “throw spaghetti at the wall and see what sticks” attitude because it would be a disaster for your organization.
Instead, you’ll likely spend days, weeks, and maybe even months identifying your target audience, where they spend time and determining the perfect way to reach them and communicate the benefits of your product or service in a marketing plan.
Your marketing strategy framework takes this all a step further and, as mentioned above, ensures your marketing plan is successful because you’ll share content with your audiences at the right time in the most relevant channels that are more likely to drive results.
The Benefits of a Marketing Framework
A Marketing Framework does more than just keep you focused on the task at hand. As your company grows and your team grows along with it, you must find a way to communicate with every member of the marketing department, no matter where they work or what tasks they are responsible for.
- Creating a home for templates, guides, tools, and assets that all marketers in your organization will need to access.
- Establishing and communicating approved verbiage for the organization.
- Improving marketing which then improves the growth and bottom line of the company.
- Allows the team to compare different strategies and determine the best route.
- Clearly communicate who is responsible for what and make it easier to transfer people from one role to another.
- Save time by limiting “redos” – areas that are often susceptible to errors and therefore must be reworked.
