New Clubhouse Competitors Emerge To Steal and Reshape the Concept
If you’ve read the news or surfed through social media recently, you’ve probably heard about the new social media audio app called Clubhouse.
In the last few months, Clubhouse, which allows users to drop in on audio calls as listeners or speakers, has received a $100 million valuation and grown to more than 10 million active users. Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action.
What We Know About Twitter Spaces
Twitter Spaces was softly rolled out to a small group of beta testers in late December and fully launched in May of 2021.
The feature, which closely resembles Clubhouse Rooms, allows users with over 600 followers to host a space — or audio chatroom that anyone on Twitter or just a few pre-selected followers can be invited to.
The Spaces experiment was announced late last year following the success of audio apps like Clubhouse. At that time, Twitter Product Lead, Kayvon Beykpour told TechCrunch, “We think that audio is definitely having a resurgence right now across many digital spaces. … It’ll be fascinating to see how other platforms explore the area as well, but we think it’s a critical one for us, too.”
