Successful Marketing Frameworks: Porter’s Five Forces

Marketing Framework #3: Porter's Five Forces

This article is one part of a series on successfully utilizing marketing frameworks. To start from the beginning, click here.

Marketing Framework #3: Porter's Five Forces

While most marketing frameworks focus on the product itself and the audience, Porter’s Five Forces looks at the outside influences that can affect profitability. These include:

  • Supplier Power: how many other suppliers exist, what makes them different, and how much their product costs.
  • Buyer Power: which is the customer’s ability to influence decisions made by the company.
  • Threat of Substitution: which is how your product compares to others on the market.
  • Threat of New Entry: which is any barriers you might experience when entering the market.
  • Competitive Rivalry: which is any other outside forces that affect how your product compares to the competition.

This model will help determine just how competitive your business environment is.

Porter’s Five Forces

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