Construction group launches ‘Roll Up Your Sleeves’ campaign

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Construction group launches 'Roll Up Your Sleeves' campaign

Construction group launches 'Roll Up Your Sleeves' campaign

Construction group launches ‘Roll Up Your Sleeves’ campaign to encourage vaccinations among contractors

Dive Brief:

  • California construction trade association United Contractors last week launched “Roll Up Your Sleeves” — an informational campaign designed to promote COVID-19 vaccination across the construction industry.
  • The campaign began in response to reports indicating construction has one of the lowest rates of workers willing to be vaccinated in the U.S. Research published in February indicated just 53% of construction workers would be willing to get vaccinated, numbers that are in line with a recent Construction Dive survey on the topic.
  • The group, which represents union-signatory contractors, created a website to provide contractors, workers and field leaders resources to help combat misinformation surrounding the vaccine and to encourage individuals to get vaccinated when they are eligible.

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