This article is one part of a series on social media marketing. To start at the beginning, click here.
Important Social Media Community Building Considerations
Crafting the Best 2022 Social Media Marketing Strategy: Part 8
In an increasingly online world, you may be wondering if you should be investing in building social media communities.
Let’s go over what they are, which platforms are most effective for building social media communities, and some of the top challenges marketers face when leveraging them.
Currently, around 64% of marketers are leveraging social media communities (or online groups where members interact over shared interests).
This number will only keep growing, as 30% of those who don’t use social media communities plan to start in 2022. Additionally, 51% of those who already leverage social media communities plan to invest more this year, while 45% will continue investing the same amount.
Which platforms are marketers building social media communities on in 2022?
Facebook is the top platform marketers build social media communities on, followed by YouTube and TikTok tied for #2, with Instagram and Tumblr close behind.
What are the biggest challenges marketers face with building social media communities?
Despite the growth in online community building, social media marketers are still learning how to build the perfect strategy and navigate regular challenges associated with community management.
According to social media marketers we surveyed, the biggest challenges marketers face with building communities are:
- actively managing their community
- measuring the ROI of their community-building efforts
- growing their community
- fostering an engaged community