This article is one part of a series on social media marketing. To start at the beginning, click here.
Social Media Content Formats: The Benefits of the Top 3
Crafting the Best 2022 Social Media Marketing Strategy: Part 4
1. Short-Form Video
Short-form video is the most popular and effective social media format and will see significant growth in 2022.
50% of social media marketers plan to leverage short-form video for the first time this year, and 95% of those who already use it will increase or maintain their investment.
On top of that, 26% of all social media marketers plan to invest more in short-form videos than any other format this year.
2. Live Video
Live video is No. 2 when it comes to usage and effectiveness, and will continue to grow in 2022.
43% of social media marketers plan to leverage it for the first time this year, and 66% of those who already use it plan to increase their investment next year, the highest increase of any format.
3. Audio Chat Rooms
While marketers are still easing on to platforms like Clubhouse and Twitter Spaces, this doesn’t mean they have no interest in the audio experience. Audio chat rooms rank third in usage and effectiveness, though social media marketers report low ROI.
However, 44% plan to invest in live audio for the first time in 2022, and 17% of marketers plan on investing more into live audio than any other content format.
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