This article is one part of a series on social media marketing. To start at the beginning, click here.
Creating a Successful Social Media Targeting Strategy
Crafting the Best 2022 Social Media Marketing Strategy: Part 7
When social media marketers were asked about the age groups they target, we discovered:
- Millennials (ages 25-40) are the #1 group being targeted by social media marketers by far, with 84% of those surveyed saying they target them.
- Gen X (ages 41-56) are targeted by 52% of social media marketers
- Gen Z (ages 6-24) are targeted by 22% of social media marketers
- Baby Boomers (ages 57-75) are the least targeted demographic among social media marketers, with just 14% saying they target them.
And, when it comes to targeting each age group, the strategies can be slightly different. Below are some additional learnings we gained from our survey:
What type of content do Millennials and Gen Z prefer?
According to marketers, younger audiences like Millennials and Gen Z prefer shorter video content that is funny, trendy, and reflects a brand’s values.
If you’re targeting this audience, you’ll want to leverage short-form video platforms such as TikTok, as well as YouTube and Instagram now that they’ve implemented similar short-form features.
What type of content do Baby Boomers prefer?
On the other hand, Baby Boomers prefer interactive/educational content, such as interviews/podcasts/expert discussions and live videos.
If you’re targeting this audience, you’ll want to leverage those formats on Facebook, which marketers say is the most popular among baby boomers.
For more on social media marketing:
To read more, visit HubSpot.
