This article is one part of a series on social media marketing. To start at the beginning, click here.
Creating a Successful Social Media Targeting Strategy
Crafting the Best 2022 Social Media Marketing Strategy: Part 7
When social media marketers were asked about the age groups they target, we discovered:
- Millennials (ages 25-40) are the #1 group being targeted by social media marketers by far, with 84% of those surveyed saying they target them.
- Gen X (ages 41-56) are targeted by 52% of social media marketers
- Gen Z (ages 6-24) are targeted by 22% of social media marketers
- Baby Boomers (ages 57-75) are the least targeted demographic among social media marketers, with just 14% saying they target them.
And, when it comes to targeting each age group, the strategies can be slightly different. Below are some additional learnings we gained from our survey:
What type of content do Millennials and Gen Z prefer?
According to marketers, younger audiences like Millennials and Gen Z prefer shorter video content that is funny, trendy, and reflects a brand’s values.
If you’re targeting this audience, you’ll want to leverage short-form video platforms such as TikTok, as well as YouTube and Instagram now that they’ve implemented similar short-form features.
What type of content do Baby Boomers prefer?
On the other hand, Baby Boomers prefer interactive/educational content, such as interviews/podcasts/expert discussions and live videos.
If you’re targeting this audience, you’ll want to leverage those formats on Facebook, which marketers say is the most popular among baby boomers.