Successful Marketing Frameworks: The ICE Score

Marketing Framework #7: The ICE Score

This article is one part of a series on successfully utilizing marketing frameworks. To start from the beginning, click here.

Marketing Framework #7: The ICE Score

Sean Ellis, the Father of Growth Marketing, teaches the ICE score, a simple and quick way to evaluate potential channels for growth.

Rather than implementing a complex system, Ellis suggests asking three questions:

Marketing Framework #7: The ICE Score


  1. What will the impact of this move be if it works
  2. How confident am I that this plan will work?
  3. How much time, money, and effort will be necessary to put this into action?

Asking yourself and your team these questions is one of the fastest ways to evaluate an idea and determine if you should move forward.

The ICE Score

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