This article is one part of a series on social media marketing. To start at the beginning, click here.
The Top Social Media Platforms for Marketing
Crafting the Best 2022 Social Media Marketing Strategy: Part 2
There are many factors that go into determining which social media platforms you should consider in 2022. While below we highlight a list of the most used platforms in 2022, here’s a quick graphic with quick stats on a few of the platforms you might want to watch as they grow and evolve in the coming year.
The Most Used Social Media Marketing Platforms
TikTok is only used by one-third of social media marketers. Although these marketers report low ROI and engagement levels compared to other platforms, 52% of those who use TikTok plan to increase their investment this year.
Twitter is used by about half of social media marketers and comes in third for engagement and ROI. 52% of those who use it plan to increase their investment this year, and 16% of all social media marketers plan to invest more in Twitter than any other platform in 2022.
Instagram is leveraged by 45% of social media marketers, coming in 4th for usage, ROI, and engagement. However, Instagram comes in second place for generating the highest quality leads.
LinkedIn’s unique professional social media experience is likely why it’s leveraged by more than one-third of social media marketers. In 2022, LinkedIn marketing will only grow with 38% planning to use it for the first time.
Which platforms will see less investment in 2022?
Clubhouse, Snapchat, and Reddit are the top platforms marketers plan to decrease their investment in for 2022.
Ultimately, you’ll need to build your strategy around your audience and brand and take steps to determine which channels are best for you.