Komatsu is back in the racing game after signing a multiyear deal with Williams Racing to become the British team’s principal partner for the start of the 2024 FIA Formula One World Championship (F1) season. Komatsu’s logo and branding will feature prominently on the 2024 Williams Racing livery, as well as the team’s overalls and kit, during the F1 season.

Komatsu was a key F1 partner of Williams Racing during the 1980s and 1990s, a period of abundant success for the team. The most notable achievements were in 1996 and 1997, when Komatsu supported Williams Racing to Constructors’ and Drivers’ Championships with Damon Hill and Jacques Villeneuve, respectively. With an eye to the future, both brands are excited to build on their shared history as they embark on a new era.

Komatsu’s official designations with Williams Racing reflect the companies’ shared focus on the long-term development of engineering, technology and new generations of talent: Official STEM and Early Careers Partner, Official Esports Partner, and Official Construction Machinery Partner. These areas will overlap and combine within the partnership, as Komatsu endeavors to engage and bring focus to the next generation of innovators through STEM events enriched by the Williams Racing esports platform.

“Komatsu and Williams Racing have shared values around innovation and the development of our people,” said Hiroyuki Ogawa, President and CEO of Komatsu Ltd. “Through our partnership, we look forward to creating value together, both on and off the track. Our partnership with Williams Racing is aligned with Komatsu’s mission to create value through manufacturing and technology innovations to empower a sustainable future where people, businesses and our planet can thrive together.”