Local SEO for Contractors in 2021
Local SEO for contractors and those in the construction industry bring customers to your online doorstep by placing you at the top of localized online searches. Without local SEO for contractors services, you are losing out on countless dollars of income from highly motivated customers in your area. To speak with one of our SEO specialists about our local SEO for contractos services, contact us or request a free online proposal today.
What is Local SEO for Contractors Services exactly?
Local Search Engine Optimization (SEO) is a locally-tailored online marketing strategy for businesses aiming to increase search engine (Google, Yahoo!, etc...) recognition within a defined area, increase exposure to those customers and generate more revenue.
Comparable to traditional SEO, local SEO for contractors services concentrate on increasing your business listings in online search results.
Today, more people turn to search engines than phone books to find local companies. That means your business needs to appear at the top of searches for local companies in your industry.
Ultimately, our local SEO for construction services for contractors helps your business achieve top search engine rankings so that more people can find, contact and choose your business.
Want to know HOW to rank at the top of search engine results? Continue reading to learn about our full selection of local SEO for contractors services designed to boost you online ranking.
To speak with one of our SEO strategists before reading on, call us at: 319-366-1597
CPI Local SEO for Construction Services
Have you considered how many unique locations you could optimize?
What's Included with SEO for construction?
Fully managed local SEO for contractors services
|FEATURES INCLUDED FOR EVERY LOCATION|
|Dedicated local SEO expert|
|ON-PAGE LOCAL SEO|
|Local keyword research for 5 products or services|
|Titles and meta descriptions (for 5 keywords per location)|
|Address added to current website page(s) (if applicable)|
|Quarterly SEO copy or GMB posts with locally-optimized terms|
|Schema HTML tags addition to address on website|
|Automatic citation claiming and management across our in-network citations, including:|
|- Google My Business|
|- Apple Maps|
|Google My Business setup/optimization|
|Google My Business address matching|
|Facebook business page setup or review|
|Facebook check-ins/verification of location|
|CitySearch local optimization|
|Setup of citation software and import of citation information for every location, including:|
|- Business details and description (SEO Optimized)|
|- Business name, logo, and cover image|
|- Hours of operation, phone number, website, address|
|- Payment methods|
|- Social media links|
|- 4 supporting business images uploaded (images provided by client)|
|Updates by CPI team to location citation information as needed|
|Reporting on citations built per location|
|Monthly reporting calls|
|Monthly local SEO reports, including:|
|- Profile views|
|- Website visits from local profiles|
|- Phone calls|
|- Direction requests|
|- Monthly reporting of local rankings|
|- Rising and declining keywords|
|- Google local rankings|
|- Google organic rankings|
|- Bing/Yahoo search rankings|
|Wrap-up report with data for all locations|
|Need more information? Call Us: 319-366-1597||GET A CUSTOM QUOTE ABOVE|
7 local SEO for contractors services that will put you one page 1 in search engine rankings
Do you want to rank first in the search results for search engines like Google, Yahoo!, and others? Then it's time to focus on these 7 local SEO for contractors services tips.
1. GOOGLE MY BUSINESS OPTIMIZATION
Hallmark traits of local search, Google My Business listings include key information about the businesses (hours, address, phone number) that customers would want to know when searching for companies near them. To see what this looks like, search "restaurants near me" and check out what information each restaurant has available.
When you run the search, the top 3 search results make up what's known as Google’s local SEO for contractos 3-pack.
These listings contain valuable information, including each company’s address, hours, phone number, website and often images.
The first step to put your business at the top of Google's local SEO for contractors 3-pack is to claim and optimize your Google My Business listing. To optimize the listing, you'll want to make sure you business's name, address, and phone number (NAP) are identical across all of your online listings.
2. LOCAL CITATION BUILDING
After you claim your Google My Business listing, you'll need to build local citations.
These citations contain similar information to your Google My Business listing, such as your company’s name, address, phone number, and website.
Once you start you local citation building campaign, you can earn listings on other search engine sites like Bing, Yelp, Facebook, Apple Maps, TripAdvisor and more.
3. KEYWORD TARGETING
Keywords play an important role in your search result ranking. To rank at the top of local search results, you'll need to target local keywords on your website and in the content you put on there.
Here's an example.
If an electrical contractor in the Springfield area wanted to be ranked in local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords "Top Springfield electrician" or "Certified Springfield Electrician."
In addition, the electrical contractor could create location-specific pages on their website. For example, this might include a page for "Electrical contractor services," that details various electrical services they offer to Springfield residents.
Targeting keywords based on location can help your business appear at the top of local search results, making it easier for people to find and use your business.
4. RATING AND REVIEW MANAGEMENT
Monitoring and responding to online reviews is essential for businesses trying to add local customers.
Customers want to know that you take their reviews seriously. Reply to all of their reviews, whether positive or negative, because they can appear everywhere from your website to third-party locations like Facebook, Google My Business and Yelp.
When was the last time you decided not to go somewhere because of a review? What about trying out a new restaurant because the pictures looked great? Reviews play an important role in a consumers mindset, so make sure to keep your reviews updated and you will increase the opportunity for customers to use your business.
5. LINK BUILDING
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.
How do you earn links?
Start by creating valuable content targeting local keywords related to your business. When other sites want to use or share that information, they can link back to your site in their content.
Search engine algorithms account for the quality and quantity of backlinks to a website when generating rankings. Building a strong backlink profile, including links from authority businesses in the local area, is an important step to boost your local search rankings.
6. USER EXPERIENCE ANALYSIS
Providing a great user experience (UX) is an important step towards attracting more local traffic.
A sub par user experience will push customers away twofold. First, a poor user experience will cause customers to press the back button and send your bounce rate soaring. Then, search engines will red flag the higher bounce rate and rank your website lower, causing fewer customers to find your website. See the problem?
Here are a few quick and easy tips to improve your website's users experience:
7. MOBILE RESPONSIVE DESIGN
Our last tip to improve local SEO for contractors services is to invest in making your website mobile responsive.
More than half of online searches — nearly 60 percent — occur from mobile devices. Often times, searchers need information while on-the-go, especially when it comes to finding local businesses.Mobile devices account for nearly 60 percent of online searches. Whether their searching on-the-go or simply prefer to use their phone instead of a computer, your website needs to be prepared to handle mobile devices.
Adopting a mobile responsive design will improve UX and is critical for local businesses. That doesn't mean don't worry about desktop and tablet devices - it's important to have a cohesive website that performs well across all three platforms.
Want to see if your website is mobile-friendly? Google’s Mobile-Friendly test tool is an easy way to see how you're doing. You can try it out now!
If you're unhappy with the results, CPI Digital has you covered. We offer mobile responsive design services that will improve user experience and help you rank higher in local search results.
Benefits of local SEO for construction company services
The above list is only the tip of the iceberg in the number of solutions CPI Digital offers. It's not difficult to see how neglecting one area can have a ripple effect across your entire search engine performance. When you choose to implement a local SEO for contractors services campaign offered by CPI Digital, your business can grow exponentially.
Here's another fact: searches including the words "near me" have increased by two times in just the last year. That means people want to find local business to use - but you have to show Google you're prepared to handle their business.
Another fun fact: 72% of consumers who performed a local search, across all devices, visited a store within five miles of their location. We're not just making this up - distance plays a big role in a consumers decision, so make it easy for them to choose you.
Local SEO for contractors is the clear path towards showing up in your target audiences' search results.
Want to know what else you can expect from CPI Digital's complete SEO services? Here are a few more examples.
On-page SEO is another SEO category that has several of its own unique techniques separate from local SEO for contractors. We've listed a few on-page SEO tactics you could implement today that would improve your Google search ranking quickly.